Popups have become an essential tool for websites looking to boost conversions and enhance user engagement. Whether it’s capturing email addresses, promoting discounts, or showcasing important updates, popups can effectively grab attention and guide visitors toward taking action. But to ensure popups are non-intrusive and well-targeted, selecting the right plugin is key.
In this blog post, we'll explore the 7 Best WordPress Popup Plugins designed to help you create visually appealing, high-converting popups without slowing down your site. Each plugin offers a range of customizable features, from drag-and-drop builders to advanced targeting options, mobile responsiveness, and seamless integrations with email marketing services. Whether you're a small business owner or a digital marketer, these plugins provide the flexibility and functionality needed to engage your audience without disrupting their browsing experience.
So, let’s dive into how these best WordPress popup plugins can be tailored to your website’s specific needs, helping you deliver relevant messages at the right time.
What is a WordPress Popup Plugin and Why Add It to Your Website?
A WordPress popup plugin is a specialized tool designed to create and display popups on your website. These popups are small windows that appear on the screen, offering various types of messages to your visitors such as email subscription prompts, discount offers, or important updates. While popups were once considered intrusive, modern plugins have evolved to be user-friendly, customizable, and strategically timed, making them a powerful asset for boosting conversions and engagement.
Adding a popup plugin to your WordPress website offers numerous benefits. For instance, popups are highly effective in capturing leads and growing your email list by offering compelling calls to action (CTAs) at key moments. They can promote special offers, reduce cart abandonment, and encourage visitors to take desired actions, such as downloading resources or signing up for a newsletter. Additionally, popups can provide personalized experiences by targeting specific segments of your audience based on their behavior, location, or interaction with the site. By displaying relevant and timely messages, popups enhance user engagement, increase conversion rates, and ultimately drive more business.
Key Factors to Consider When Choosing the Best WordPress Popup Plugin
Selecting the best WordPress popup plugins for your site can significantly impact how effectively your popups engage visitors and achieve your goals. Below are the key factors to consider when choosing the best plugin for your needs:
- Ease of Use and Customization: A popup plugin should be user-friendly, allowing users of all skill levels to create and customize popups easily. Look for drag-and-drop editors and pre-designed templates to streamline the design process, ensuring that you can quickly build popups that align with your website’s aesthetics without needing extensive coding skills.
- Targeting and Triggers: The ability to display popups to the right audience at the right time is crucial for boosting conversions. Choose a plugin that offers advanced targeting options, such as user behavior, referral source, page-specific popups, device type, and geographic location. Additionally, triggering options, such as time delays, scroll depth, or exit intent, enable popups to appear at moments when visitors are most likely to engage.
- Mobile Responsiveness: With an increasing number of users browsing on mobile devices, it’s essential that your popups are fully responsive. Ensure the plugin supports mobile optimization, allowing popups to adapt seamlessly to different screen sizes without disrupting the user experience.
- Integrations with Marketing Tools: Popups are often used to capture leads, so it's essential to integrate your WordPress email marketing plugins & services, CRM tools, and automation platforms. This ensures that new leads are automatically added to your mailing list or marketing funnel, saving time and effort while nurturing leads effectively.
- Performance and Speed: A heavy or poorly optimized plugin can slow down your website, negatively affecting your user experience and SEO rankings. Look for a lightweight plugin that doesn’t compromise on performance. Check for compatibility with your theme and other installed plugins to avoid conflicts.
- A/B Testing and Analytics: To maximize conversions, it's crucial to test different popup designs, messages, and triggers. Opt for a plugin that offers A/B testing features and detailed analytics, allowing you to measure the effectiveness of each popup and refine your strategy based on data-driven insights.
- Pricing and Scalability: Different plugins offer various pricing models, ranging from free versions with basic features to premium options with advanced functionality. Consider your budget and whether you need a plugin that can scale as your website or business grows. Some plugins offer tiered pricing based on features or the number of popups you can create.
- Support and Updates: Regular plugin updates ensure compatibility with the latest WordPress version and add new features, improving functionality and security. Additionally, check for reliable customer support to help you resolve any issues or answer questions quickly.
By carefully considering these factors, you can select a WordPress popup plugin that not only enhances your site’s user experience but also delivers measurable results in terms of conversions and engagement.
7 Best WordPress Popup Plugins
With numerous popup plugins available, choosing the right one can be overwhelming. To simplify the process, we've carefully reviewed and shortlisted the 7 best WordPress popup plugins based on essential criteria like ease of use, customization, targeting options, and performance. Here’s a detailed look at each of these top contenders:
Popup Builder by OptinMonster

OptinMonster is celebrated for its ease of use, featuring a drag-and-drop popup builder that allows users to create visually stunning popups without any coding skills. It supports various popup types, including email subscription forms, sticky floating bars, slide-ins, and fullscreen welcome mats. The Canvas custom popup builder provides advanced customization options for creating unique popups tailored to specific needs.
The plugin excels in mobile responsiveness, ensuring popups look great on all devices. Integration capabilities are extensive, connecting seamlessly with popular email marketing services like MailChimp, HubSpot, and ConvertKit, as well as CRM systems and eCommerce platforms such as WooCommerce and Easy Digital Downloads. It also supports no-code embedding, webhooks, and integrates with Zapier and Uncanny Automator for advanced automation. You can also use different WordPress Mailchimp plugins in order to boost marketing of your website.
Key features include Exit-Intent popups, campaign scheduling, and countdown timers. The plugin provides behavior-based personalization and A/B testing to optimize performance, along with AI-powered optimizations for better copy.
OptinMonster’s reliable performance and highly rated customer support make it a standout choice among the best WordPress popup plugins, offering both flexibility and robust functionality to enhance website engagement.
Popup Maker
Popup Maker also stands out as one of the best WordPress popup plugins available, boasting over 700,000 active installations and a robust suite of features designed to enhance website functionality and user engagement. With its extensive capabilities, Popup Maker allows users to create a wide variety of popups to meet different needs, from boosting sales to increasing email opt-ins and managing content announcements.
Popup Maker excels in versatility with options for creating various types of popups, including email opt-in forms, lead generation popups, subscription list popups, content upgrade popups, and more. It also supports specialized use cases such as ecommerce popups for product upsells and cross-sells, contact form popups, and even EU cookie notices. For those addressing current events, Popup Maker includes templates for Coronavirus/COVID-19 style announcements.
The plugin’s premium features, such as exit intent triggers and scroll triggers, allow for advanced targeting and user engagement. Additionally, Popup Maker supports automatic popup openings with optional delays, or triggers based on button clicks or form submissions. It integrates seamlessly with popular form plugins like Ninja Forms, Gravity Forms, and WPForms, as well as email marketing services such as Mailchimp and Aweber.
Popup Maker’s intuitive Popup Editor provides control over popup content, sizing, position, and animation, while cookie-based controls manage popup frequency. With over 4,200 five-star reviews and widespread use across 780,000+ websites, Popup Maker offers comprehensive documentation and dedicated support, making it a go-to choice for creating high-converting popups and optimizing user interaction. Created by Code Atlantic, Popup Maker is a part of a suite of popular plugins including User Menus and Content Control, further enhancing its credibility and utility.
Slider & Popup Builder by Depicter

Slider & Popup Builder by Depicter is an outstanding plugin among the best WordPress popup plugins, renowned for its versatility and user-friendly design. This plugin not only excels in creating engaging popups but also offers robust slider functionalities, providing users with a comprehensive tool to enhance their website’s visual appeal and effectiveness.
With over 100,000 active installations, Slider & Popup Builder by Depicter has established itself as a reliable choice for WordPress users. It combines a lightweight structure with SEO-friendly features, ensuring that your site remains fast and optimized while leveraging visually engaging Popups in Elementor to capture attention.
The plugin’s visual builder is a standout feature, allowing users to create stunning popups and sliders with ease. The drag-and-drop interface simplifies the design process, making it accessible even for those without coding experience. Additionally, Slider & Popup Builder by Depicter offers a wide variety of popup and notification bar templates, enabling you to choose and customize designs that fit your website’s style and objectives.
Key functionalities include advanced display conditions, allowing you to target specific audience segments based on various criteria. You can schedule when popups and notification bars appear, set triggers for their display, and control their reopening behavior. The plugin also supports mobile-friendly designs, ensuring popups and sliders look great on all devices. With options for animations and effects, you can create visually appealing and dynamic interactions that engage visitors effectively.
Slider & Popup Builder by Depicter is a powerful tool for enhancing user engagement and boosting conversions through its comprehensive set of features, including asset optimization, custom fonts, and flexible design options. It stands out as an ideal solution for those seeking a versatile and intuitive popup and slider plugin.
Popup Builder

Popup Builder is a feature-rich plugin tailored for creating a wide array of popups on WordPress websites, including subscription forms, promotional messages, and notifications. With over 200,000 active installations, it stands out as one of the best WordPress popup plugins, appreciated for its user-friendly interface and comprehensive capabilities.
Popup Builder offers an intuitive design experience with no coding required, allowing users to quickly and efficiently create popups. Its extensive customization options ensure that every aspect of the popup from design to functionality can be tailored to match your website’s branding. The plugin supports various popup types, making it suitable for numerous occasions and purposes.
Both free and premium versions of the plugin are available, with the premium version offering over 28 advanced features. These include customizable popup designs, diverse opening and closing styles, and interactive elements like hover or click actions. The plugin also excels in mobile responsiveness, ensuring that popups are accessible and functional across all devices.
Popup Builder integrates seamlessly with popular third-party WordPress plugins, including Mailchimp and Aweber, and supports network/multisite compatibility. Its advanced targeting options enable precise audience segmentation, such as displaying exit-intent popups with offers or discounts, and even integrating video content. Additionally, the plugin includes features like social engagement buttons, countdown timers for urgency, ad blocker detection, and gamification elements to boost lead generation. Detailed analytics provide insights into popup performance, allowing for continuous optimization. The plugin’s support team is highly regarded for their responsiveness and helpfulness, making Popup Builder a top choice for those seeking an efficient and versatile popup solution.
Popup Box

Popup Box is a highly effective and straightforward plugin that shines among the best WordPress popup plugins available today. With over 40,000 active installations, it offers a versatile solution for creating eye-catching popups tailored to various needs, from lead generation to promotional notifications.
One of its key features is shortcode integration, which allows users to display popups from other plugins seamlessly, enhancing its flexibility. Popup Box also supports custom content creation with HTML, providing the freedom to design unique and engaging popups. To boost email list growth, it includes subscription forms, making it easier to capture leads directly.
The plugin includes a “Yes or No” option with URL redirection based on user choice, facilitating dynamic interactions. For multimedia engagement, Popup Box supports video popups and iframe popups for embedding external content, which can be crucial for interactive experiences.
Additional features include contact form integration for gathering feedback, subscription-based file delivery, and coupon generation to incentivize purchases. Countdown timers create urgency, while cookie consent popups ensure GDPR compliance. Popup Box also offers file downloads, login functionality, and Google Maps integration with an API key for enhanced user convenience. For eCommerce sites, Popup Box provides WooCommerce popups to effectively promote and sell products.
Overall, Popup Box stands out as one of the best WordPress popup plugins, delivering a comprehensive suite of features designed to improve user engagement and drive conversions.
WP Popups

WP Popups is a highly versatile plugin renowned as one of the best WordPress popup plugins, boasting over 30,000 active installations. It offers an extensive range of features designed to create impactful and engaging popups on WordPress sites.
The plugin seamlessly integrates with popular form plugins like WP Forms, Gravity Forms, Ninja Forms, Contact Form 7, and USP Forms, as well as services such as Infusion Soft, Jetpack, Mailpoet, and Mailchimp for WP. This broad compatibility facilitates effortless connection with your existing forms and email marketing systems, enhancing lead generation and engagement efforts.
WP Popups excels with its advanced display filters, allowing precise targeting based on specific pages, templates, posts, search engines, comment statuses, referrers, user roles, and device types, among other criteria. This flexibility ensures your popups reach the most relevant audience at the optimal time.
The plugin offers extensive customization options, including settings for popup location, trigger timing, auto-hide features, and styling adjustments like font, background, and border customization. It also allows setting the number of days until the next popup appears and integrating social network shortcodes.
The premium version further enhances functionality with features such as opt-in forms for multiple mail providers, exit intent triggers, AJAX login, popup scheduling, geolocation targeting, new display options like fullscreen and top/bottom bars, A/B testing, and advanced tracking of impressions and conversions. Premium users also receive dedicated support, ensuring a seamless experience.
Overall, WP Popups combines flexibility and powerful features, making it a top choice for optimizing engagement and conversions on WordPress sites.
MailOptin Popup

MailOptin Popup stands out among the best WordPress popup plugins, offering a comprehensive suite of tools designed to enhance lead generation and email marketing efforts. With over 20,000 active installations, MailOptin Popup provides a robust solution for capturing leads, engaging visitors, and integrating seamlessly with popular email marketing platforms like Mailchimp, HubSpot, and AWeber.
One of the standout features of MailOptin is its versatile optin forms, which include lightbox popups, sidebar/widget forms, and before-and-after post optins. These forms are highly effective for capturing email addresses and encouraging visitors to subscribe to newsletters. The plugin supports calls to action and includes spam protection to ensure high-quality leads. After a user converts, MailOptin allows you to set up after-conversion actions, such as email notifications and custom redirects.
MailOptin offers advanced targeting options, including page-level targeting and the ability to create new post notifications and email digests. This allows you to tailor your popups and optins to specific pages or content, increasing their relevance and effectiveness. The plugin is also highly compatible with various WordPress plugins and platforms, syncing effortlessly with WooCommerce, LearnDash, LifterLMS, and MemberPress.
The intuitive form and template builder makes it easy to design visually appealing popups and optins. With MailOptin Premium, users gain access to additional features such as automated Elementor newsletter popups, A/B testing, and advanced analytics. The plugin also includes powerful content lockers, custom fields, and optin campaign scheduling to optimize your conversion rates. Enhanced by custom CSS, display effects, and sound effects, MailOptin ensures that your popups are not only functional but also engaging. For those seeking to integrate with Facebook Custom Audiences or use advanced features like user registration optins and comment form optins, MailOptin provides a comprehensive solution that meets diverse marketing needs.
Conclusion
In conclusion, leveraging best WordPress popup plugins are a strategic way to enhance user engagement and boost conversions on your website. As we've explored, popups can effectively capture leads, promote special offers, and deliver timely messages, driving more meaningful interactions with your audience. By considering key factors such as ease of use, targeting options, mobile responsiveness, and integration capabilities, you can select the plugin that best suits your needs.
Among the top contenders, Popup Builder by OptinMonster, Popup Maker, Slider & Popup Builder by Depicter, Popup Builder, Popup Box, WP Popups, and MailOptin Popup. Each offers unique features to help you create impactful and visually appealing popups. Choose the one that aligns with your goals and website requirements to maximize the benefits. With the right popup plugin, you can effectively engage visitors, enhance user experience, and drive better results for your business.
WordPress popup plugins are highly compatible with premium WordPress Elementor themes, offering seamless integration through drag-and-drop functionality, ensuring global styling consistency with the theme's design. These plugins support various trigger options like exit intent, time delay, and scroll depth, enhancing user engagement. They are optimized for performance, ensuring fast loading speeds without affecting the theme’s efficiency. Additionally, they integrate smoothly with WooCommerce, email marketing services, and lead capture tools, making them ideal for boosting conversions while maintaining a cohesive website experience.